Roompot/Landal GreenParks teamed up with Humai to create a scalable and future-proof digital signage strategy. Designed to create a seamless and consistent brand – and customer experience, improve operational efficiency, enhance scalability and radically increase sales.
A custom strategy built upon extensive internal research and technical analysis. Embraced from the ground up throughout the organisation.
Challenge: information at your fingertips
Leading European holiday park operator Roompot/Landal GreenParks is known for its outstanding holiday experiences. For a worry-free stay, it’s crucial that guests have relevant information about facilities, activities and services readily available.
Digital signage is a significant touchpoint of the customer journey to fulfil this need. It intends to improve the guest experience and enhance park spend.
Marketing, Operations and IT collaborate with local park staff to achieve this shared goal. But despite good intentions and joint efforts, the absence of a centralised strategy significantly impacted the effectiveness of the digital signage initiative.
Fresh pair of expert eyes
Roompot/Landal GreenParks lacked the expertise and resources to take digital signage to the next level and reached out to Humai.
Approach: a deep dive into tech and first-hand experience
Humai thoroughly analysed the current digital signage approach and technology Roompot/Landal GreenParks integrates.
In-depth interviews with all stakeholders, park visits, comprehensive document reviews and analysis of the technical systems – both in the market and implemented by Roompot/Landal GreenParks – gave the team a solid understanding to come up with actionable solutions to drive better results.
Outcome: getting the basics right, can completely turn-around your operation
‘Humai served us a strategic, technical, scalable and future-proof digital signage blueprint on a silver platter.’
Mario Lere
Head of Digital Development
Together, we succeeded in breaking the deadlock of the digital signage integration at Roompot/Landal GreenParks with a centralised digital signage strategy. One that unlocks opportunities to enhance guest experience, improve operational efficiency and increase sales.
Synergy: a strong business case that unifies all stakeholders
Our thorough investigation and comprehensive analysis not only determined the viability of digital signage as a promising business case, to secure its spot on the strategic agenda. We also unburdened all teams involved at head office, mitigated pressure, and got all stakeholders aligned and enthusiastic beyond expectations.
Get it right
‘Digital signage done right requires a substantial investment. You can’t just squeeze it in. Determining a viable business case was an imperative. And Humai delivered on all fronts.’
Mario Lere
Head of Digital Development