Expertise

Martech, Automation & AI

Make technology, workflows and teams work better together.

Expertise

Martech, Automation & AI

Technology only creates value when it is adopted, embedded and connected to the
way teams actually work. Many organisations have the tools in place, but still struggle
to turn them into speed, efficiency and measurable performance improvement. HUMAI helps organisations get more value from their marketing technology, automate repetitive workflows and apply AI and agentic solutions where they create real business impact.

Marketing Technology

The marketing technology landscape should support strategy, not create complexity.
HUMAI helps assess, structure and improve the setup so tools enable execution and help teams work more effectively.

Workflow Automation

Manual work often slows teams down and creates inconsistency. Workflows are redesigned to improve speed, quality and scalability, with automation applied where it creates clear operational or commercial value.

AI & Agentic Marketing

AI becomes valuable when it moves beyond experimentation. From use case selection to workflow design and human-in-the-loop governance, AI-enabled ways of working are built to be measurable, controlled and scalable.

Our experts in this field

Vijaya Vasa

CRM & Marketing Automation

Ambika Kohli

Customer Lifecycle Management

Maarten Paul Hillenga

Strategy & Marketing Technology

More expertise

We fundamentally transform your business
and accelerate growth with unparalleled capabilities.
Expertise

CRM & Loyalty

Turn customer data, CRM and loyalty into commercial impact. We help you increase retention, repeat purchase, engagement and customer lifetime value through better strategy, journeys and execution.
  • CRM Strategy
  • Customer Lifecycle Management
  • Loyalty
  • Personalisation
  • Data activation
Expertise

Digital transformation

Translate digital ambition into tactical priorities, operating models, roadmaps and measurable execution. We help you move from strategy to action, with clear governance and rhythm.
  • Digital Strategy
  • Operating Model
  • Roadmap Development
  • Governance
  • Performance Management