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PERSONALISATION IN A COOKIE-LESS WORLD
A world in which targeting audiences through cookies will no longer be possible, personalisation is a huge challenge for FMCG brands. Lacking direct-to-consumer channels generating significant 1st party data, meant those FMCG organisations traditionally relied heavily on 3rd party data.
We designed data – & technology strategies to collect, store, segment and reach 1st party data audiences with personalised messages to build 1-to-1 relationships with consumers. Furthermore we supported the roll-out to different markets across the world, increase adoption and drive value from data.